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Color Theory: The Mechanics of Color

Applied and Theoretical Color with Richard Keyes



Beginning with some thoughts on how we define the concept of color, Richard explains various methods people in history have used to systemize color. These systems include the additive and subtractive color wheels, which are addressed as metaphorical maps of color. The basic vocabulary we use to describe color - hue, value and saturation - are explained through illustrative and graphic means. The majority of this lecture is concerned with color harmonies and contrasts, with references to over 350 paintings. This lecture is intended to do more than spend time defining this list of terms - advice is offered about how to best use these "Mechanics of Color" to your advantage, and a few traps to avoid.

Duration: 120 minutes

Format: SD 1024x768

Richard Keyes

Digital Artist

Richard Keyes graduated from Art Center College of Design with a graphic design degree in 1987. After working in Palo Alto, California, designing corporate I.D. and annual reports, he returned to Southern California to work in a variety of studios before choosing a freelance career. As an independent designer Richard has worked for clients as diverse as Warner Brothers Records, Guess Jeans, the Los Angeles Housing Department and His Holiness the Dalai Lama. As a color consultant, his clients include Empire Berol, BIC and Avery Dennison. His teaching career started in 1988, with graphic design classes at Cal State L.A. Since then Richard has also taught at Valley Community College, UCLA Extension and has been teaching at Art Center College of Design since 1990, specializing in color theory, graphic design and narrative structure. Richard also teaches a workshop at Disney Studios.

  • "Often color can be a very mysterious subject for artists to fully understand. Whether you are a beginner or an old pro, Richard Keyes will help you to make sense of the use of color in your artwork. Through explanations about the physics of it all to the symbolic use of color, your knowledge of this subject will be greatly enhanced by the content of this lecture, brought to you by one of the world's most insightful lecturers on the subject."

    - Scott Robertson
    Design Studio Press